EP311: How to Grow Your Wealth SO Fast In 2025—No Matter the Economy
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Have you ever felt like no matter how much you earn, life just keeps getting more expensive?
You finally get ahead—then, boom! Bills stack up, prices jump, and suddenly, you’re back where you started. It’s frustrating, right? But here’s the truth: Wealth isn’t a luxury anymore—it’s a necessity. And if you don’t believe me, just keep living.
In today’s post, we’re going to walk you through the four unshakable principles of wealth creation—timeless strategies that work no matter what’s happening in the economy.
Over the last six years, we’ve built a $300M multifamily real estate portfolio, acquiring thousands of doors and exiting with millions—$45.2 million, to be exact.
And here’s what we discovered: Master just ONE of these four principles, and wealth becomes inevitable.
Principle #1 – The Inevitable Cycle
Our mentor once said, “All principles are microcosms of each other.”
In other words, if something is true in one area of life, it’s likely true in another.
Take farming. There’s winter, spring, summer, and fall—each season with its own purpose.
Wealth-building follows the same rhythm.
Winter ❄️: The Season of Hardship
This is when recessions hit, interest rates spike, and fear takes over. Most investors panic. They stop. They freeze. But winners? They lean in.
Winter is where the real money is made—because when others retreat, opportunity appears.
Two types of investors emerge:
❌ Those who hoard cash, waiting for things to “get better.”
✅ Those who plant seeds, study the market, and prepare to strike.
Which one do you want to be?
Let’s rewind to the 1980s. Interest rates hit 15–20%. Investors ran for the hills. But not Sam Zell. He secured long-term loans at just 6%. Then, inflation exploded. His debt shrank in real terms while rents soared.
Translation? He let inflation pay off his mortgages. That’s how he made his first billion.
Spring 🌸: The Season of Hope
When the economy stabilizes, the investors who prepared in winter start making moves—buying distressed properties, locking in deals, and planting seeds for future wealth.
But here’s what most people miss: 👉 Spring isn’t just for planning—it’s for executing. This is when you start renovations, optimize operations, and position your assets for growth.
Want proof? Blackstone, one of the world’s largest real estate firms, just raised an $8 billion property debt fund. They’re not waiting—they’re preparing. And guess what? So are we.
Summer ☀️: The Season of Growth
You’ve acquired the properties—now it’s time to scale. But here’s where amateurs get lazy. They assume rents will just keep rising, that their investments will “run themselves.”
Wrong.
Summer is about precision:
✅ Reviewing budgets, finding areas to optimize.
✅ Strategizing with property managers.
✅ Identifying new income opportunities.
Because if your operational team fails, everything you built in winter and spring will collapse in summer.
Fall: The Season of Harvest
The market is booming, and while others are just jumping in, you’re already cashing in.
The mistake most investors make?
They only invest in summer and fall. But wealth is built in winter—it just becomes visible in fall.
Take our 100-unit multifamily deal in Fort Worth during the heart of COVID. The economy was a mess. Investors were fearful. But we didn’t freeze. We executed. And in just 20 months? We exited with a 150% return.
Principle #2: Follow the Direction of the Dollar
Want to make big money in multifamily? Follow the people.
Over the past decade, millions have moved to the Sun Belt—Texas, Florida, Arizona, the Carolinas. Rents in cities like Phoenix and Miami skyrocketed 20%+ annually. Why? Because people follow jobs, and jobs follow opportunity.
That’s why we created our Market Selection Blackbook—so you’re never left guessing where to invest next.
Principle #3: The Illusion of Uncertainty
Recessions aren’t disruptions—they’re part of the cycle. And history proves it.
📉 2001 Recession: Multifamily rents dipped 6.7%, but bounced back in three years—faster than office or retail.
📉 2008 Crisis: Multifamily values dropped less than 8%, while office and retail fell 15–20%.
📉 2020 Pandemic: Retail and office collapsed, but apartments stayed occupied.
Why? Because housing is a fundamental need. People can cancel vacations, gym memberships, and shopping sprees—but they can’t cancel needing a place to live. That’s why the wealthiest investors pour their money into multifamily.
Principle #4: The Hidden Gift of Expensive Money
Most investors fear rising interest rates. The wealthy? They see opportunity.
When rates rise, homeownership declines, and more people rent—driving up demand for multifamily. Meanwhile, investors who locked in low fixed-rate debt before rates climbed? They’re winning.
Just ask Barry Sternlicht, the billionaire behind Starwood Capital. During the early ‘90s real estate crash, most investors froze. But Barry? He bought distressed assets, used creative financing, and played the long game. Today, his firm manages $115 billion.
The Bottom Line?
The wealthiest investors don’t fear the cycle—they master it.
They don’t wait for perfect conditions—they create them.
And they don’t just watch money move—they position themselves to catch it.
So the question is: Will you?
Because these principles work—whether you choose to use them or not.
And if you want to know why buying a $10 million apartment without using your own money is actually easier than you think…
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