How We Turned $10K Into $3.7M (No Rent Hikes Needed)

How We Turned $10K Into $3.7M (No Rent Hikes Needed) | The Kitti Sisters - 1

EP297: How We Turned $10K Into $3.7M (No Rent Hikes Needed)

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Six years in the 🏢 multifamily game.
$45.2 million in properties sold.
$1.5–$2 million in monthly revenue rolling in.

And today?

We’re here to share the no-fluff, no-BS advice that’ll help you crush 2025 in the apartment game.

➡️ Let’s dive into the 4 Quadrants of the Ultimate Revenue Blueprint.

These are the exact strategies we’ve used to turn our multifamily portfolio into money-printing machines—without raising rent.

Ready? Let’s go.

Quadrant 1: Inexpensive, High Returns (AKA: The Low-Hanging Fruit You’re Probably Ignoring)

This quadrant is ALL about quick wins—strategies that instantly boost revenue with little-to-no upfront cost.

Say yes if you like making more money without spending a fortune. 🙋‍♀️

NO. 1 Bulk Internet Program – The Secret Revenue Booster

Every single resident needs 🛜 internet. But here’s what most property owners get wrong:

  • They don’t realize how much revenue they’re leaving on the table.
  • They think it’s too complicated.
  • They’d rather raise rent than add real value.

But smart operators? They’re leveraging bulk internet deals to:

  • Offer lower-cost, high-speed internet to tenants.
  • Create a lucrative income stream that’s nearly passive.

Here’s how it worked for us:

  • Cost per unit: $55/month
  • Residents pay: $85-$115/month
  • Profit per unit: $30-$60/month

For a 100-unit property, that’s:

  • Annual revenue: $36,000–$72,000
  • Added property value: $720,000–$1.44 million

💡 Pro Tip: Providers will often pay YOU upfront ($20,000–$40,000) to sign the deal.

Imagine pulling cash out of your property without lifting a finger—sounds dreamy, right?

NO. 2 Pet Rent – Because Everyone Loves Furry Friends

Fun fact: Pet-friendly 🐶🐱 apartments rent faster and stay occupied longer.

If your property isn’t pet-friendly, you’re leaving thousands on the table. But here’s the thing—this isn’t just about allowing pets. It’s about monetizing them the right way.

Let’s break it down:

  • Pet rent per unit: $25-$50/month
  • Typical pet occupancy: 40%
  • For a 200-unit property:
    • Monthly income: $1,400
    • Annual revenue: $16,800
    • Added property value: $336,000

All from simply being pet-friendly. 🐾

NO. 3 Utility Billback (RUBS)

Real talk—tenants are using water, gas, and trash services. So why are YOU footing the entire bill?

Enter: RUBS (Ratio Utility Billing System).

  • Initial cost: $5,000 (system setup)
  • Monthly income: $65 per unit
  • Annual income: $78,000
  • Added property value: $1.56 million

A simple setup = major cash flow.

And the best part?

It’s fair for everyone. ☀️

NO. 4 Reserved Parking – Turning Empty Spaces into Dollar Signs

Let’s be honest—parking is a BIG deal for renters. They’ll happily pay for convenience.

Our formula:

  • Initial cost: $3,000 (signage and striping)
  • Monthly income: $50 per space
  • Annual income: $18,000
  • Added property value: $360,000

Little effort. Big rewards. Cha-ching. 💰

Quadrant 2: Expensive, High Returns (Worth Every Penny)

Now, let’s talk upgrades that require capital but deliver massive ROI.

NO. 1 In-Unit Washer/Dryers

  • Investment: $200,000
  • Monthly income: $50/unit
  • Annual revenue: $60,000
  • Added value: $1.2 million

NO. 2 Storage Units

  • Investment: $75,000
  • Monthly income: $75/unit
  • Annual revenue: $45,000
  • Added value: $900,000

NO. 3 Covered Parking

  • Investment: $100,000
  • Monthly income: $50/space
  • Annual revenue: $30,000
  • Added value: $600,000

Total Investment? $375,000
Total Added Value? $2.7 million
ROI? 35%+ annually.

It’s like planting seeds and watching a money tree 🌳 grow.

Quadrant 3: Expensive, Low Returns (Think Twice Before Investing Here)

These are your “luxury” amenities that LOOK nice but don’t always generate direct cash flow. Think:

  • Swimming pools 🌊 – Costly to maintain, minimal revenue.
  • Fitness centers – Great for marketing, but not a direct revenue driver.

While these features might help attract tenants and justify rent increases, they don’t offer the same immediate ROI as other strategies. Proceed with caution!

Quadrant 4: Inexpensive, Low Returns (The “Why Not?” List)

These are the small, easy-to-implement upgrades that bring a little extra income without much effort.

NO. 1 Package Lockers

  • Initial Cost: $15,000
  • Annual Income: $3,000
  • Added Value: $60,000

NO. 2 Vending Machines

  • Initial Cost: $8,000
  • Annual Income: $9,600
  • Added Value: $192,000

NO. 3 Bike Storage

  • Initial Cost: $5,000
  • Annual Income: $4,500
  • Added Value: $90,000

Total Investment: $28,000
Total Value: $342,000

Low effort, steady returns.

Why not? 😍😍

Final Thoughts: The Art of Possibility

If you’re sitting around hoping for strong returns without actually implementing value-boosting strategies, you’re doing it wrong.

These 4 Quadrants? They’re not just theory—they’re a blueprint. A tested, proven way to:

✔️ Increase revenue.
✔️ Add property value.
✔️ Create long-term wealth.

And the best part? You don’t have to reinvent the wheel. Just take action.

Curious about how the ultra-wealthy keep stacking their portfolios while others are stuck on the sidelines? I’m breaking it all down here—how they do it and how YOU can too.

See you there. 😉😉

Which quadrant are you tackling first?

Let me know in the comments!

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We're Palmy ➕ Nancy Kitti 〰️ The Kitti Sisters

A sister duo team obsessed with all things financial freedom, passive income, and apartment investing + apartment syndication, who turned a $2,000 bank account into a nine-figure empire.  Now, we're sharing with you the behind-the-scenes secrets of our wealth building strategy.

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