EP297: How We Turned $10K Into $3.7M (No Rent Hikes Needed)
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Six years in the 🏢 multifamily game.
$45.2 million in properties sold.
$1.5–$2 million in monthly revenue rolling in.
And today?
We’re here to share the no-fluff, no-BS advice that’ll help you crush 2025 in the apartment game.
➡️ Let’s dive into the 4 Quadrants of the Ultimate Revenue Blueprint.
These are the exact strategies we’ve used to turn our multifamily portfolio into money-printing machines—without raising rent.
Ready? Let’s go.
Quadrant 1: Inexpensive, High Returns (AKA: The Low-Hanging Fruit You’re Probably Ignoring)
This quadrant is ALL about quick wins—strategies that instantly boost revenue with little-to-no upfront cost.
Say yes if you like making more money without spending a fortune. 🙋♀️
NO. 1 Bulk Internet Program – The Secret Revenue Booster
Every single resident needs 🛜 internet. But here’s what most property owners get wrong:
- They don’t realize how much revenue they’re leaving on the table.
- They think it’s too complicated.
- They’d rather raise rent than add real value.
But smart operators? They’re leveraging bulk internet deals to:
- Offer lower-cost, high-speed internet to tenants.
- Create a lucrative income stream that’s nearly passive.
Here’s how it worked for us:
- Cost per unit: $55/month
- Residents pay: $85-$115/month
- Profit per unit: $30-$60/month
For a 100-unit property, that’s:
- Annual revenue: $36,000–$72,000
- Added property value: $720,000–$1.44 million
💡 Pro Tip: Providers will often pay YOU upfront ($20,000–$40,000) to sign the deal.
Imagine pulling cash out of your property without lifting a finger—sounds dreamy, right?
NO. 2 Pet Rent – Because Everyone Loves Furry Friends
Fun fact: Pet-friendly 🐶🐱 apartments rent faster and stay occupied longer.
If your property isn’t pet-friendly, you’re leaving thousands on the table. But here’s the thing—this isn’t just about allowing pets. It’s about monetizing them the right way.
Let’s break it down:
- Pet rent per unit: $25-$50/month
- Typical pet occupancy: 40%
- For a 200-unit property:
- Monthly income: $1,400
- Annual revenue: $16,800
- Added property value: $336,000
All from simply being pet-friendly. 🐾
NO. 3 Utility Billback (RUBS)
Real talk—tenants are using water, gas, and trash services. So why are YOU footing the entire bill?
Enter: RUBS (Ratio Utility Billing System).
- Initial cost: $5,000 (system setup)
- Monthly income: $65 per unit
- Annual income: $78,000
- Added property value: $1.56 million
A simple setup = major cash flow.
And the best part?
It’s fair for everyone. ☀️
NO. 4 Reserved Parking – Turning Empty Spaces into Dollar Signs
Let’s be honest—parking is a BIG deal for renters. They’ll happily pay for convenience.
Our formula:
- Initial cost: $3,000 (signage and striping)
- Monthly income: $50 per space
- Annual income: $18,000
- Added property value: $360,000
Little effort. Big rewards. Cha-ching. 💰
Quadrant 2: Expensive, High Returns (Worth Every Penny)
Now, let’s talk upgrades that require capital but deliver massive ROI.
NO. 1 In-Unit Washer/Dryers
- Investment: $200,000
- Monthly income: $50/unit
- Annual revenue: $60,000
- Added value: $1.2 million
NO. 2 Storage Units
- Investment: $75,000
- Monthly income: $75/unit
- Annual revenue: $45,000
- Added value: $900,000
NO. 3 Covered Parking
- Investment: $100,000
- Monthly income: $50/space
- Annual revenue: $30,000
- Added value: $600,000
Total Investment? $375,000
Total Added Value? $2.7 million
ROI? 35%+ annually.
It’s like planting seeds and watching a money tree 🌳 grow.
Quadrant 3: Expensive, Low Returns (Think Twice Before Investing Here)
These are your “luxury” amenities that LOOK nice but don’t always generate direct cash flow. Think:
- Swimming pools 🌊 – Costly to maintain, minimal revenue.
- Fitness centers – Great for marketing, but not a direct revenue driver.
While these features might help attract tenants and justify rent increases, they don’t offer the same immediate ROI as other strategies. Proceed with caution!
Quadrant 4: Inexpensive, Low Returns (The “Why Not?” List)
These are the small, easy-to-implement upgrades that bring a little extra income without much effort.
NO. 1 Package Lockers
- Initial Cost: $15,000
- Annual Income: $3,000
- Added Value: $60,000
NO. 2 Vending Machines
- Initial Cost: $8,000
- Annual Income: $9,600
- Added Value: $192,000
NO. 3 Bike Storage
- Initial Cost: $5,000
- Annual Income: $4,500
- Added Value: $90,000
Total Investment: $28,000
Total Value: $342,000
Low effort, steady returns.
Why not? 😍😍
Final Thoughts: The Art of Possibility
If you’re sitting around hoping for strong returns without actually implementing value-boosting strategies, you’re doing it wrong.
These 4 Quadrants? They’re not just theory—they’re a blueprint. A tested, proven way to:
✔️ Increase revenue.
✔️ Add property value.
✔️ Create long-term wealth.
And the best part? You don’t have to reinvent the wheel. Just take action.
Curious about how the ultra-wealthy keep stacking their portfolios while others are stuck on the sidelines? I’m breaking it all down here—how they do it and how YOU can too.
See you there. 😉😉
Which quadrant are you tackling first?
Let me know in the comments!
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