EP241: Our $94M Real Estate Playbook

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Hey there…

Have you ever spent a TON of money and been really, really happy about it? 

Because well, that’s how we feel about dropping $94 million dollars in real estate acquisitions in 2023. 🤯

No buyer’s remorse, regrets, or guilt of any kind. 

You see, we understand how to put money to work for us – bringing us closer to our goals of building a lasting legacy of wealth and financial freedom! 

No, by all means, 2023 wasn’t a perfect investing year… 

Nope not at all! We made mistakes, learned lessons, and grew from all of it. 

But when purchasing assets, we only made strategic decisions that aligned with our personal vision and goals. 

And we have full confidence that those decisions WILL pay off! 🙌😏

Now we want to give you the tools to make your own successful investment decisions by sharing our 5 pillars for success.  

Growing wealth in real estate is really, truly possible. 

But simply buying up all the properties you can is notttt the way to get there.  

The best way to secure lasting wealth and success lies in making strategic decisions that align with your vision. 👌

Here’s to the one type of shopping spree that comes with no buyer’s remorse. 🥂

2023 was a really busy year for us. Which is great, because we love being busy. But we also spent a TON of money! No, we weren’t overspending at Tiffany or blowing our budget on facials at Burke Williams. Instead, we were spending in the best way possible by investing in our future.

You see, in 2023, we actually spent $77 MILLION. That’s right, $77 million in multifamily apartment acquisitions and another $17 million investing in a build-to-rent – AKA ground-up development of 118 single-family townhomes in a community that is probably going to end up valued around $60-70 million or more in the upcoming years. 

If you do the math, that brings us more in line with $94 million in acquisitions and investments in that year alone.

So how do we decide where and how to spend that cash?

Well, you better believe it’s not just spending on a whim; it’s actually very thoughtful and strategic, which brings us to our playbook. 

If you stick around, we’re going to share that playbook with you so that you can learn, grow, adapt, evolve, and reflect – just like we have. 

Did you notice we mentioned reflection? We want to pause here and remind you that reflecting doesn’t just mean on the good stuff, in fact, reflecting on areas of improvement is what makes us better as individuals, sisters, and investors. And it will make you better too.

You see, looking back, we never imagined that one day we would control assets worth over $300 million. And it’s not like we’ve been doing this for 30+ years, either. In just a little over five years, we’ve learned that there is power in selectivity over volume.

2023 wasn’t a perfect year, which caused us to pause and think about how we can choose our assets more wisely. 

Back in the early days, we thought success was just in numbers, which makes sense if you’ve ever taken any business class or drafted KPI’s.  But what we’ve learned is that when it comes to assets, we will take quality over quantity any day.

This strategic mindset has helped us hone in on our vision, become even more strategic, and turn down deals that just don’t align with that vision – even if they promise to be lucrative. 

And now that 2024 is upon us, we are aiming for expansive growth that challenges us, allows us to focus, and aligns with the big dogs.

We want to remind you that there’s nothing wrong with learning from others and even taking moves from their playbook to stretch your goals. If there was, people like Bob Iger wouldn’t be out there writing books titled The Ride of a Lifetime.

So for us, our playbook is based on five pretty simple pillars, which we are going to take a look at, one by one. 

First up, WE’RE HERE TO MAKE AN IMPACT.

This might sound like the mission and vision statement for any corporation, but what we mean by it is that we want our positive change to embed love and purpose into the very fabric of our operations. 

We do this in a number of ways, like our 100-Year Legacy newsletter, and other initiatives that equip others to build wealth while also building a heritage of knowledge and wisdom that is long-lasting and meaningful. It’s about creating a community where each and every member feels empowered to contribute to a greater good that will benefit generations to come. 

Second, WE STRIVE FOR NEVER-ENDING GROWTH.

You see, growth is actually multidimensional. It’s about things like personal development, community expansion, and the continuous pursuit of excellence. To us, this means that we are committed to not only growing our assets but also enhancing our capabilities and reach.  By championing a culture of lifelong learning, we embrace challenges as avenues for personal advancement and successes as springboards to even greater accomplishments.

Third, TRUST IS EVERYTHING.

You know how they say you can’t have a relationship without trust? Well, the same is true in real estate, and transparency and honesty are the building blocks. 

Even in the midst of uncertainty that swept through the multifamily sector in 2023, we stood firm in our commitment to open communication with our partners and stakeholders.

We firmly believe that trust is cultivated through unwavering integrity and consistent action. By openly addressing challenges, if they’re any, and sharing our strategies for overcoming them, we reinforce our relationships, laying down a foundation of mutual respect and understanding. 

It is this bond of trust that empowers us to navigate uncertainty hand in hand, emerging stronger and more resilient together.

Fourth, WE AREN’T FOR EVERYONE.

We know – we can’t believe it either! 

But in all seriousness, even though our energy and optimism are contagious, we totally get that we aren’t for everyone. We are looking for like-minded individuals who share our enthusiasm for life and vision for the future and who also understand that financial freedom doesn’t mean sacrificing quality of life. 

Our community that we talked about earlier is for dreamers and doers who see the value in our balanced approach to a fulfilling life. And we get it – we aren’t everyone’s cup of tea. Because if this was for everyone, everyone would be doing it, so by being selective, we have the unique advantage of making sure that our community aligns with our attitude, focus, and vision because we know that together we can do great things. 

This is the perfect segway to number five, which is WE’VE GOT YOUR BACK.

We talked about trust and our tight community, and now that you’re in it, we want to reassure you that we are fully committed to adding value to the lives we touch.

This might be through investments, the content we create, educational resources we share, and even community initiatives.

But whatever it is, you better believe that we are here to support you and your journey to success. We only recommend opportunities we believe in wholeheartedly and that align with our vision and goals and that we feel confident will help you thrive. 

At the end of the day, we are about more than just real estate.

We believe in creating a legacy of impact, growth, trust, community, and support.

Which means that we aren’t just investing in properties, we’re investing in lives by creating a community where you can leave a lasting legacy.  So if we haven’t said it before to you – welcome. 

Before we wrap it up today, we want to talk briefly about our investment thesis.

If you’ve been with us a long time, it has grown and evolved with us, and it might not be the same as what you remember before.

You see, we’ve said goodbye to C-class properties and shifted our focus to A-class assets where we have seen a track record of success.

No matter what the economic conditions, these quality assets are resilient, which is exactly what we want for the future.

But it’s not just about the investments.

Part of our investment thesis involves the people behind the deals, so proper partner selection and property management are essential to our success.

In our experience, we’ve found that the right people play such a key role in maintaining success in what can be a complex and challenging real estate environment. 

It’s safe to say as we progress further into 2024 that our ambitious to-date have been too modest.

This year we are going to dream bigger, think broader, and achieve more, knowing that we have the best team behind us and remaining true to our core values of impact, growth, trust, exclusivity, and support.

We hope you join us to see what else 2024 brings – we can’t wait to find out. 

Now that you got our $94M Real Estate Playbook, watch this video to on How to Get SO Rich Using Other People’s Money. 🤓🤓

According to JLL, Dallas is experiencing the most significant growth in financial jobs among U.S. metro areas. This growth is attributed to the expansion of corporate campuses by major companies like Goldman Sachs and Wells Fargo, particularly in suburbs like Plano and Irving.