EP219: 4 Skills That Will Help You Raise Millions of Dollars (Over & Over Again)

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Why do many people start in real estate as capital raisers but end up NOT making a lot of money? 

Think about it: it’s rare to find capital raisers who pull in a million bucks a year.

Even rarer are those hitting the $10 million mark, and those scaling up to $15 or $20 million annually.  

They’re almost mythical.  😔😔

In today’s episode, we will pull back the curtains and run through what we did to get here after starting from $0 and how you can too.

But first, let’s reminisce a bit, shall we? 

Picture this: We just made the team, our first shot at being a general partner in a multifamily apartment deal, and we’re buzzing with excitement.

This is it, the big leagues, the dream! 😘😘

We’re all in, ready to change our life.

Then, bam! 💥

Reality hits us like a ton of bricks.

We’ve got zero investors.

Not one to say yes. 

The anxiety?

Off the charts.  😞😞

For a whole month, we were living in a whirlwind of stress.

🏢 Multifamily investing wasn’t our full-time gig yet; we were juggling our other job – flipping properties.

But this?

This was all time-consuming.

It wasn’t just about raising money for ourselves; it was the crushing fear of letting down our team.

Every day was a stomach-churning nightmare.  😩😩

We had this giant list on the wall, a hit list of potential investors. But instead of ticking off successes, it was a grim tally of ‘no’s.

Our 💌 email attempts?

A spectacular fail. We sent out our investment announcement all at once through Gmail, for crying out loud!

And got all the emails bouncing back because Gmail thought were spamming people.

This was more than just stressful; it was a wake-up call.

We had no system, no plan yet we had a deal to raise money – A LOT of money, for! 

We were rookies thrown into the deep end, scattered, stressed, and scrambling to figure out what, where, when, why, who, and how to raise money! 💵

But here’s the kicker: when you crash and burn like we did, you learn exactly why you failed.

✨ And that’s gold. ✨

It means you can fix it, and make sure you never go through that hell again. 👻

We pledged to ourselves, no more anxiety, no more stress, no more feeling like we’re on the brink of disaster with every new deal.

So, we got our act together. We spent years honing our system, testing every strategy until we cracked the code.

It’s like science, right?

Once someone else has proven the hypothesis, you’ve got the blueprint.

You just need to follow it.

That’s what we did.

We took our hard-earned lessons and turned them into a formula for success, so no one has to make the same mistakes we did. 😁😁

And guess what?

It worked. We raised more than we ever imagined – a whopping $130 million from private investors.  🤓🤓

This helped us grow from zero to a multifamily apartment portfolio worth over $300 million in just 5 years.

Now, we know what it takes to have a career in multifamily apartment investing.

We’ve got the skill set, the strategy, and the scars to prove it. Never again will we be unprepared.

We’ve transformed from anxious rookies to confident, skilled investors, ready to take on the world.

And now we will be sharing 4 crucial skills to raise millions of dollars over & over again. 

Are you ready?

Alright, let’s dive deeper!

✔️ NO.1 Become the Authority

When you have potential investors, but they’re reluctant to invest with you, you have an authority problem. 😝😝

Here’s the secret, people like to be led… they’re looking for someone who can guide them from their current situation (often they’re in pain) to where they want to be.

👉 Whether you like it or not, you need to demonstrate your expertise to gain their trust and establish yourself as a credible authority in your field.

✔️ NO. 2 Productize Your Genius

You’ve got a goldmine in your brain; it’s time to cash in. 💰

Create something that your audience can dive a little deeper with you. 

It could be an eBook, a download, a cheat sheet, etc. 

Turn your smarts into tangible assets that attract leads while you sleep. 😴😴

This isn’t just leveraging your expertise; it’s about creating a self-sustaining ecosystem where your knowledge keeps multiplying your wealth.

👉 You’re not just working the market; you’re making the market work for you.

✔️ NO. 3 Branding Domination

Don’t settle for being just another general partner or capital raiser in the mix.

Build a brand! 

But what exactly is a brand? 

A brand is a reminder of a story that you want to see yourself in. 

Be known for something!  😎😎

👉  For us, the Kitti Sisters, our passive investors know us as the individuals who make them millions while they sleep.

This is a crucial element that can elevate you from being a just capital raiser to becoming an exceptional figure in your field.

✔️ NO. 4 Partnerships that Propel

This is where you play in the big leagues.

Forge ironclad alliances with the titans of the industry.

Partner with other general partners who don’t just move the needle; they are the needle. 

These aren’t just partnerships; they’re power moves.

Each collaboration opens doors to new networks, colossal deals, and opportunities to strut your stuff on grander stages.

You’re not just building connections; you’re weaving a web of influence that spans the entire real estate cosmos. ⭐

Remember, in the world of real estate investing, it’s go hard or go home.

You’re here to make waves, leave legacies, and build empires.

Let’s get to it.

Now that you’ve learned the 4 skills that will help you raise millions of dollars over & over again, without feeling scattered, stressed, or scrambled go tune into this episode!