EP217: How to Make a TON of Money (Without Having Much to Start With

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Want to know the secret to success??

We know, we know… there are plenty of business gurus who claim to know how to get rich, aaand will sell it to you at a premium cost. 🙄

But this “secret” tool is actually accessible for all, and is MUCH simpler to wield…

We’re talking about leverage – the very best way to exponentially grow your business and skyrocket your real estate returns!

Leverage, when used correctly, is sort of like a super power. 

It can help you get way more input while doing way less output!

In this case, the input is actually income… lots more income. 💵😏

This tool can help you meet all your goals – whether you’re looking for investors and funding, or looking to multiply your own investments – learning to leverage will change eeeeeverything!

It is possible to make more money while decreasing stress and saving your precious time.   

And that’s exciting, because what’s better than making millions? 

Making millions AND having the freedom to actually enjoy your wealth. ✨

Here’s to making and enjoying your millions, thanks to leverage. 🥂

👉 The less talents and skills you have the wealthier you’ll be.

We’ve seen it first hand, folks out there with half your talent, a fraction of your smarts, barely any of your skills, and they’re not grinding half as hard as you.

Yet, somehow, they’re crushing it way more than you.

Makes you wonder, right?

Well, we’ve cracked the code on this, and it’s wild. The best part? It’s not just a one-off.

Source:  The Kitti Sisters TV

This is something you can replicate, scale up, and absolutely dominate with.

Once you unleashed the power of this scientific principle you won’t just raise the floor, you’ll obliterate the ceiling.

In this episode, we’re diving deep into the principle of leverage that every business owner needs to blast their business into the stratosphere of 10X growth and beyond.  🤓🤓

You don’t want to just play the game; you want to dominate it, right?

Well, buckle up, because we’re about to give you the keys to the rocket ship. Let’s get your business not just off the ground, but soaring to heights you’ve never imagined!

In order to explain this, let’s first define what leverage is. ⏬

Archimedes once said, ‘Give me a lever and a place to stand and I will move the earth.’  🌎

While this might be a bit of an exaggeration, Archimedes clearly understood the power of the simple lever. Levers are still used in the basic construction of many complex machines. Every hydraulic arm on bulldozers and tractors uses leverage in performing their tasks. 

But here’s the kicker: leverage isn’t relegated to just mechanical equipment; everything and anything on earth and beyond can use leverage to gain an advantage.

Imagine leverage like a seesaw. You know, the kind you played on as a kid. If you’ve got a long enough seesaw, even a small kid can lift a much bigger person off the ground. That’s leverage in action!

Now, let’s get into the math part – but don’t worry, it’s easy-peasy.  😝😝

Think of the seesaw again. The formula for mechanical leverage is:

Leverage = Load Arm / Effort Arm.

Sounds tricky?

Nah, it’s simple.

Let’s say the load arm (where the big person sits) is 2 feet from the center, and the effort arm (where the small kid pushes down) is 8 feet from the center. 

Here, the leverage is 8 divided by 2, which equals 4. This means the small kid can lift four times their weight! Cool, right?

So if you are 20 feet away from the center, you can lift up something 10X your weight right? ⭐

Now, let’s contextualize this to business. 

The principle is simple: you can always make up for what you lack in ability with leverage.

It’s way easier to make massive leaps than tiny steps. 

But here’s the catch – society, with its old-school rules and what we like to call ‘government indoctrination camps’ (yeah, we’re talking about schools), has trained you to think small, to make little advances over a long time. They never showed you how to make huge gains quickly.

But if you want to make real progress, you’ve got to shift your mindset.

We always say, ‘I can make up in leverage for what I lack in ability.’  😌😌

But why don’t more people do this? Because they don’t get it! 

They don’t realize that working smart (leverage work) beats working hard (laborious work) every single time. It’s more efficient, effective, and just plain easier.

Now, let’s talk about growing your business.

Most people never get there because they’re stuck in this endless loop of financial running.

They make a bit more money, they upgrade from walking to a bike, then to a car. 

But the real high-flyers, the ones who make more money than they can spend?

They’re using planes or jets. 🛬

This shows that the faster and farther you want to go with less effort, the more leverage you need.

So what’s the game plan?

We’ve got to stop running in circles and start finding leverage. 

Take time to learn how to use it if you need to. This is how you change your life, how you finally catch your breath and start making those giant leaps. 

And let us tell you, once you start thinking in terms of leverage, there’s no going back. It’s a game-changer.

Alright, let me (Palmy here 👋) take you back to my post-college days.

Fresh out of school, beyond the short stint at a W-2 job, I dove headfirst into starting my own screen printing business. Got myself a small one-head printing press, set up a website – I was pumped.

But then, I sat there, hitting refresh on my website’s backend, waiting for visitors.

Guess what?

Beyond the 50 times I checked it myself, not a single soul showed up.

Zero. Zilch. Nada.  😕😕

That’s when I learned the hard way: ‘build it and they will come’ is a total myth.

Palm, let’s talk to our people in the 🏢 multifamily apartments game.

You might be nodding your heads right now.

You’re great at sourcing deals, you’ve got killer team relationships, you’re a wizard at asset management – but there’s a bottleneck.

And that bottleneck?

It’s your struggle to effortlessly attract your ideal investors – AKA raising millions of dollars.  💲

Alright, team, we’re giving you the green light now.

Raise your hand ✋ up high – heck, go ahead and throw both hands up if that’s what you feel like – if you’ve ever struggled with this. It’s time to own it, to acknowledge the challenge.

Let’s see those hands, because guess what? You’re not alone in this struggle.

Listen, when it comes to pulling in those dream investors, it’s not about going full beast mode. 

Forget phone stalking prospects, endless lunch meetings, or explaining income-producing real estate to your rich aunt Sally for the umpteenth time.  😣😣

That stuff might’ve worked a bit in the past, but it’s not going to catapult you to the next level.

Here’s a gem from a mentor of ours: ‘Two is Won, and One is None.’

What does that mean?

It’s all about diversifying your approach, not putting all your eggs in one basket. 

When you’re using leverage, deploying your Investor Attraction Flywheel – it allows for multiple strategies, and multiple channels of attracting investors that automatically run without more of your efforts, working for you while you’re asleep.  😴😴

It’s about being smart, not just grinding away.  Imagine, if you woke up to a list of new investors while you were happily asleep in lalaland, that’s a beautiful thing.

So, let’s go over some major components of the Investor Attraction Flywheel.

✔️ Sky-High Demand Surge: It’s crucial to engineer scenarios where the demand for your business or investment skyrockets beyond your supply. This goes beyond just having a stellar product, service, or investment opportunity. 

It’s about crafting a magnetizing situation where folks are lining up, cash in hand, eager to buy or invest with you – often more than you can serve up right away.

✔️ Influential Dominance: Here’s where it gets real. Your business needs to not just exist but dominate. Position yourself as the unchallenged market leader, the option everyone drools over. 

Remember when it comes to your ideal investor or client saying yes, it’s not about the “thing” they are investing in, it’s about you becoming the person that they will say “yes” to even before they know what the thing is.

✔️ Building Strong Relationships: Create a loyal investor/ client base that not only continues to engage with your business but also advocates for it to others.  

We love to track two Key Performance Indicators (KPIs) here – and those are the investment frequency, the investment amount per investment.

✔️ Effective Outbound Communication: Effective and innovative outbound communication strategies can create a buzz around your products or services or investment. This involves understanding your target audience deeply and crafting messages that resonate with them.

✔️ Neverending Improvement Loop: Continuous value creation and innovation are highlighted as crucial. Businesses should always be looking to improve and add value to their offerings to stay relevant and in demand.

Leveraging is an amazing tool and so now you know this, go watch this video…