EP202: These Business Skills Are Worth Millions

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Hey hey…

We’ve got some super sneaky insider tips for growing wealth today. 😏

Aaaand we’re not just talking about making money – but about building a business that LASTS. 

Because the sad truth is so few businesses actually make it to the million dollar mark. 

We’d really like to help change that. 

So, our latest episode is about how to create a successful business that continues to grow and thrive – multiplying your wealth and financing your future. ✨

Honestly, we think these skills should be taught in schools. 

Sure. We learned how to find the circumference of a circle, but tools for business success? 

That course didn’t make the curriculum cut, we suppose. 🙄

Luckily, it’s never too late to learn! 

If you want to boost your business, decrease your work stress, and create the life of your dreams, then it’s time to level up your skills and learn to leverage! 🙌

Here’s to leveling up your skills to boost your business and grow your profits. 🥂

Hey, do you want to know why most businesses never hit a million in revenue? Only 1 in 20 small businesses do. 

In this episode, we’re breaking down the exact skills that helped us crush it in three industries, generating multiple million dollars in revenue in each. 

No fluff, just real tactics that work. If you’re serious about growing your business, this is where you start. Let’s dive in.

Source:  The Kitti Sisters TV

When you think of 📺 YouTube what comes to mind?

Videos? 

👉 Well, did you know that it started as a dating app? 

But here’s where it gets real: The founders noticed something — people needed an easy way to share videos, not dates. 

All this was possible because they pivoted, and boom, YouTube as we know it was born. It filled a huge market gap, transforming from a struggling startup to a platform Google bought for $1.65 billion. 💰

👉 So the first million-dollar business skill is identifying market gaps.

Look, most entrepreneurs miss this. They focused on what they wanted to sell rather than what the market needed. This is the opposite of how you should approach the market.

Don’t be a clone‼️

Does anyone here own Weathertech floor mats? 

You see, they spotted a problem everyone else missed. 

⭕ You buy a car, and what next?

⭕ Those auto store mats? 

Too flimsy, too big, or too small.

Enter 〰️ Weathertech.

They’re not in the car-making game; they’re perfecting your car 🚗 experience with mats that fit just right. 

And get this – it’s no small deal.

We’re talking $100 million a year, just on floor mats.

That’s how you turn a simple solution into serious business.

👉 So the next business skill is to innovate solutions. 

Don’t just clone what’s out there.

Be the solution to those market gaps you’ve identified. 

You’ve probably heard of the book, Blue Ocean Strategy. 

This approach focuses on creating new market spaces – “blue oceans” rather than competing in existing ones “red oceans.”

We don’t agree with this approach. 

You see, if you wanted to find a truly blue ocean, you’d probably never sell anything because there’s no demand, no competition. 

So just picture yourself hanging out in the middle of the 🌊 Pacific Ocean with no island insight with loads of the widget you thought was cool – that’s how a truly Blue Ocean will feel like.

Instead, why not look into a red ocean, where there are tons of demands swish-sloshing about?

The key here is not to replicate what products exist already, but to solve the problem the customer/client would have right before and after they solved this problem. 

This was exactly what WeatherTech did with the car care experience.  

Building a business, not a job. 😌😌

In our early days with fashion and house flipping, it was all Nan and me, grinding non-stop. We pushed these businesses to the limit. But here’s the kicker: if we took a break, everything stalled. No work, no money.

Then we hit the 🏢 multifamily apartment scene.

Total game-changer.

We built a powerhouse team, skyrocketing from zero to $300 million in five years. Our role? Set the vision, and let the team handle the day-to-day.

Rent checks, tenant issues?

They’ve got it, and we don’t sweat the small stuff. 💪

Here’s the deal – if your revenue depends on your ⏰ time, you’ve already lost. 

Your product/services should make money while you sleep.

It’s about leveraging scalability and disconnecting income generation from your time.

That’s how you build a business, not just a job.

Let us lay it out straight – if your cash flow is chained to your clocked hours, you’re already behind the game.

Your business should be raking in cash while you’re catching Z’s. It’s all about playing smart, not just hard.

Think bigger. 💭

It’s not just about what you can do personally; it’s about setting up systems, leveraging tech, and automating the heck out of your process.

Why?

Because your time’s limited, but the potential to earn shouldn’t be. Scale up, spread out. Make your business work for you, not the other way around. That’s how you build an empire, not just a paycheck.

We’re talking five levels here: team, tools, time, debt, and tax.

✅ First up, team.

You can’t do it all, and why should you? Build a killer team.

Each person you bring on is an investment, multiplying your reach and impact.

✅ Then, tools.

In this game, tech is king. 

Automate the mundane, and harness software to do the grunt work. The right tool can do in seconds what takes you hours.

✅ Time.

Your most valuable asset, hands down.

Stop wasting it on low-return tasks. Focus on the big plays, the moves that move the needle. Outsource the small stuff.

✅ Now, debt.

It’s not the enemy if you use it right.

Leveraged debt can fuel your growth, and catapult your business forward if you play it smart.

✅ And tax.

Don’t just pay up; strategize. Smart tax planning can save you a fortune. It’s not what you make, it’s what you keep. 😍😍

With the skills you just learned, you can turn your business profit into even more wealth faster if real estate is within reach. 

Tune into this episode to learn how.

 

In the last five years, the US had a slight drop in occupancy. But certain smaller apartment markets, such as Boise City, Gainesville, and Deltona, did way worse because of lots of buildings and lower demand since the pandemic. Places like Crestview and Augusta also saw fewer people in their apartments. Among the big cities, only Jacksonville and Phoenix had occupancy drops similar to these smaller places.

FYI:  For us, the Kitti Sisters, those cities listed aren’t where we’re focusing our attention.

➡️ Pension Giant’s $1B Real Estate Bet: Brookfield, Blackstone

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