EP316: How We Used Our Keyboard to Explode Our Rental Income

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Grab your favorite cozy drink, friend, because we’re about to dive into something that could completely change how you look at growing your rental income.

In this little corner of the internet, we’re pulling back the curtain and showing you exactly how to create incredible returns for yourself—and for your investors—using something you’re already using every single day: your keyboard. 💻

And how do we know this works?

Well, we’ve been living it. This strategy helped us go from zero to over $400 million in just a little over six years.

Not six decades. Six years.

While most multifamily syndicators are out there obsessing over granite countertops, installing fancy dog parks, or upgrading gyms (which—don’t get me wrong—are fun upgrades), they’re completely missing one of the most profitable levers in the entire business.

Ready for it?

➡️ It’s your online reputation.

Yep, your digital footprint. Your virtual handshake. Your invisible welcome mat.

And let me tell you… it’s either building your wealth or bleeding it. There’s no neutral ground here.

Why Your Online Reputation Is Secretly Controlling Your Net Operating Income

Every review. Every rating. Every single digital touchpoint your property has? It’s either raising your property value—or quietly wrecking it behind the scenes.

Here’s the crazy part: A lot of people work so hard to buy a property… and then get stuck.

Why?

Because they had a plan to buy the deal—but no plan to build the income.

They got ownership—but not operation.

They got assets—but not a strategy. It’s like buying a beautiful plant and forgetting to water it. 🌱

This shift, this strategy I’m about to share with you? It’s the difference between just owning a building… and building a legacy.

Before we get into the how, here’s a principle that will make everything click:

📌 Ownership without stewardship is a liability, not an asset.

People think the money is made the day you close a deal. But the real magic?

It’s in the day-to-day operations. It’s in how you nurture what you’ve built.

You can buy a beautiful property, but if you don’t manage it with excellence, it can crumble fast.

On the flip side?

Even a good property can become great when you steward it intentionally.

Don’t Let Mainstream Noise Steal Your Focus

Lately, “tariff” has become the big buzzword.

Everywhere you look, people are acting like tariffs and interest rates are the ONLY things that matter for your investment’s success.

But here’s the truth: If you let the headlines become your financial compass, you’ll end up steering your ship based on fear, not facts.

Focus on what you can control. And believe me, your online reputation is something you can absolutely control.

3 Strategies We’re Using to Explode Our Rental Income

NO. 1 The Reputation Breakthrough

People don’t pay for what they don’t perceive.

You could have the most gorgeous property on the block, but if your online reputation doesn’t reflect that? You’re basically invisible.

Here’s the mic-drop stat:
➡️ 84% of potential renters check your online ratings before they even think about touring.
➡️ 79% won’t even show up if your reviews are bad.

FOUR out of five renters disqualify you without even stepping foot inside.

Wild, right?

Here’s how we turned that into profit:

One of our A+ multifamily properties (built in 2021!) just hit a 902 Reputation Score.

For context:

• Reputation.com scores range from 100 to 1,000.
• The industry average is 615.
• Best-in-class nationally is 959.

A 902 score? That puts us in the top 1% of 32.6 million apartment units.

And no—it wasn’t luck. It wasn’t magic.
It was stewardship, intentionality, and systems.

(And P.S.—getting that kind of score with a 1960s Class C property? Totally different ballgame. Reputation is tied to what you own. Quality matters.)

NO. 2 Building Digital Trust

Your Reputation Score isn’t just a vanity metric you slap on a website.
It’s a digital trust signal.

It whispers to the world:

➡️ This property is safe.
➡️ This team keeps their promises.
➡️ This investment is solid.

And guess what? It’s not just future residents Googling you.

Lenders. Vendors. Investors.

They’re all checking your receipts before they even take your call.

When the world believes you’re trustworthy?

Your rental income doesn’t just grow—it explodes.

NO. 3 The Visibility Engine

Here’s the cherry on top:

Every 5-star review?

Organic marketing. 🍒

Every happy resident posting their experience? Free advertising.

Every thoughtful reply, every piece of content you share? You’re building a digital pipeline without spending another dollar on ads.

More impressions. More clicks. More qualified leads.

Your online presence becomes a rental income engine—and it runs 24/7.

Real Numbers, Real Impact

This isn’t just fluffy marketing-speak, friend.
There’s real money tied to this.

According to Reputation.com:

• For a 500-unit property, increasing your Reputation Score by just 100 points can add $150,000 a year in revenue.
• At a 5% cap rate, that adds $3 million to your property’s value. (!!!)

Retention improves.
Revenue grows.
Occupancy rates skyrocket.

But Wait—Doesn’t This Take a Lot of Work?

Short answer: Yes.

But here’s the thing: Managing your reputation today is way more scalable than it used to be.  Tools like automated review monitoring, AI sentiment analysis, and response templates make it manageable—even for small teams.

Money doesn’t follow effort. It follows strategy. You don’t need to work harder—you need to work smarter.

Your 3-Step Action Plan

If you own or invest in apartments, here’s where to start:

➡️ Deliver excellent resident experiences. 

Responsiveness, clear communication, and follow-through build the foundation.

➡️ Engage with every review.

Good, bad, neutral—respond to it all thoughtfully and quickly.

➡️ Create consistent digital touchpoints.

Post updates, share news, and ask residents for honest feedback regularly.

You don’t need more hours—you need more mastery.

Exploding your rental income isn’t optional.

It’s the key to unlocking profitability—and building the kind of business that lets you live life on your terms.

And if you’re curious about how to buy a $10 million apartment building without using your own money… click here.  We’ll show you that, too. 😉