EP332: You’re Not Behind: My System for Creating Your Own Economy

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Today, we’re gonna show you how to create your own economy… so you don’t end up living in the one somebody else created for you.

Now, we know — create your own economy sounds a little… out there, right? 😬😬

Maybe even impossible.

But by the time we’re done, you’ll see exactly how to do it — and why you must — if you want to thrive instead of just survive.

Because here’s the truth…

Most people? They’re just surviving. They’ve got their heads down, working harder, doing what they were told — “get more education, put in the hours, be smart.”

By the way, we’re the Kitti Sisters. Our investment firm manages over $400 million in multifamily assets.

And we don’t wait on the macro-economy to decide our fate — we create our own economy and grow, no matter what’s happening out there.

Now let us ask you a question: Why is it that two people… same education, same work ethic, same intelligence… yet one becomes extraordinarily wealthy while the other struggles their entire life?

It’s not because one’s smarter.
It’s not because one works harder.
It’s not even because one has better connections.

No… The difference is this: creating your own economy at the right time.

You see, there’s a principle that governs all of creation – from the seasons of the earth to the cycles of the economy to the moments of greatest opportunity in your life. And that principle is this: “To every thing there is a season, and a time to every purpose under heaven.”

Think about it.

A farmer doesn’t plant seeds in winter and expects a harvest.

He doesn’t wait until fall to plant and expects to reap in spring. He understands that there are seasons – times when the soil is prepared, when the conditions are perfect, when all the forces of nature align to create explosive growth.

The same is true in wealth building. You can be the smartest person in the room. You can study harder than anyone else. You can have the best strategies and the most detailed plans. But if you’re not positioned correctly when the season of opportunity arrives, you’ll miss it entirely.

But here’s what most people don’t understand: The season of opportunity doesn’t announce itself with trumpets and fanfare. It comes disguised as uncertainty, as problems, as challenges that make most people retreat in fear.

How do we know this? 

Take a look at this chart, this shows our explosive/ exponential growth in multifamily real estate. 

Notice something?  The growth got jumpstarted during COVID-19.  Where we went from $13,125,000 in 2020 and leaped to $92,125,000 in 2021 and then the growth just started scaling.

Right now – at this very moment – we are in one of those seasons. The conditions are aligning. The forces are converging. And those who understand the times and seasons are about to experience a wealth transfer unlike anything we’ve seen in our lifetime.

The question is: Are you prepared? Are you positioned? Are you ready to act with certainty when everyone else is paralyzed by fear?

Because I submit to you that timing isn’t just something, timing is everything!  It is the difference between those who build generational wealth and those who spend their entire lives wondering “what if.”

We are standing at the precipice of something incredible and if you don’t understand what’s happening right now, you’re about to miss the wealth-building opportunity of a generation.

Have you read or heard any of these headlines recently? 

“Danger of Total Collapse”, “It’s All Falling Apart!  August: Total Collapse”, “Economic Disaster”

Oh no! I’m so scared!! 

See, while most people are worried about inflation and recession, the smart money – we’re talking about one of the world’s largest private equity funds managing over $600 billion – they’re saying the economic boom is just getting started.

This is something you cannot afford to gloss over.
In fact, you should write this down, underline it, and circle it twice.

One of the biggest dangers in today’s world is the sheer volume of talking heads — on TV, on YouTube — all chasing clicks and views. They’ll say what attracts attention… not necessarily what’s true.

Here’s the reality ⏬

Right now, the wealthiest, smartest investors in the world are betting big on real estate. These aren’t reckless gamblers — they’re obsessed with protecting and multiplying their capital.

So the question is: are you going to keep listening to broke advice from people who’ve never done what you’re trying to do? Or are you going to follow the money — and take cues from those who actually know how to create it?

Blackstone is sitting on $177 billion in dry powder — $18.5 billion earmarked just for real estate in their Partners X fund — and just raised a record-breaking $10.8 billion in Europe. Apollo is managing $840 billion, raising $61 billion in new capital in a single quarter. The smart money isn’t running from real estate — they’re doubling down.

At the same time, the Fed just signaled a 94.9% chance of cutting rates this September — not because the economy is collapsing, but because job numbers keep getting revised down. That’s not collapse. That’s recalibration. And timing — catching the cycle shift — is what creates generational wealth.

When we thought a million a year was big, we met people making a million a deal. When we hit $400 million in assets, we thought we’d arrived… until we saw Blackstone with over a trillion under management. That’s when it hit us: your growth is only capped by the size of the room you choose to stay in.

This isn’t greed. This is about refusing to let small thinking choke your potential. If you want to expand your capacity, you’ve got to get in bigger rooms — with people who think bigger.

And right now? Those rooms are filled with people betting on real estate.

See, what they’re calling the “Nike Swoosh” isn’t just a cute metaphor — it’s a wealth-building blueprint.

Our economy roared in 2021 with 5.7% growth, then cooled to the 2–3% range — steady, sustainable growth. This year? Even with tariffs slowing Q1, Q2 came in stronger than expected. That’s not weakness — that’s adaptation.

The proof? Bank of America reports household card spending is still rising. Jobs? Cooling from overheated levels, not collapsing. Unemployment is 4.2% — still near historic lows. This is the controlled slowdown that sets the stage for explosive growth.

Fundstrat’s Tom Lee is calling for the S&P 500 to hit 7,000 within 12 months. And he’s right — this is the setup before the surge.

But here’s the big one: On July 4th, 2025, Congress passed the One Big Beautiful Bill. Buried inside? The biggest wealth catalyst real estate investors have ever seen: 100% bonus depreciation — permanent.

That means when we buy a multifamily property, we can write off flooring, appliances, electrical, landscaping — all in year one. Not over 27.5 years. Year one.

Example: On a $5 million apartment deal, that’s $2–3 million in deductions upfront. For high earners, that’s $800K to $1.2M in tax savings — in year one.

This isn’t theory. This is the law. And it’s the kind of timing smart investors wait a lifetime for.

We’ve seen this movie before, and we know how it ends.

When the Tax Cuts and Jobs Act introduced 100% bonus depreciation in 2018, multifamily transactions exploded as institutions, private equity, and family offices all rushed in. But once it started phasing down in 2023 — 80%, then 60% — deal volume fell sharply. Not because multifamily stopped working, but because after-tax returns shrank.

Now? 100% is back — and it’s permanent. Even before the bill was signed, Q4 2024 transactions surged 64% year-over-year. That’s investor anticipation turning into action.

This isn’t just a tax break — it’s a catalyst. Writing off millions in year one makes multifamily irresistible compared to almost any other investment. And with construction slowing, supply tightening, and demand rising, we’re entering what could be a multifamily supercycle through 2029.

But here’s where it gets even bigger: there’s $7.2 trillion sitting in money market funds right now — $2 trillion added in just the past two years. Every time we’ve seen that kind of cash pile up on the sidelines — before 2000, before 2008, before 2020 — it’s preceded a massive wealth transfer.

▶️ The only question is: will you be on the side where wealth leaves… or where it lands?

This time is different. Here’s why: The Fed funds rate is 4.3% while inflation is 2.4%.

For the first time in over a decade, people are earning real returns on cash.

But that window is closing fast. With a 94.9% chance of rate cuts starting in September, money market yields will vanish — and when $7.2 trillion starts moving, it won’t flow into 2% bonds. It’ll flood into real assets: stocks, commodities, and especially real estate.

And with 100% bonus depreciation now permanent, multifamily just became one of the most attractive homes for that capital. Cash flow, appreciation, inflation protection, and massive tax savings — all in one place.

At the same time, Moody’s reports 241 companies at highest risk of default — the most in nearly a year.

Most see disaster. We see opportunity. History shows defaults always create distressed-asset deals for investors with cash and knowledge. In 2009, a half-finished 300+ unit in Texas was bought for pennies, renovated, and became a top-performing asset within three years.

The same pattern is playing out now. Companies that overleveraged during the low-rate boom are struggling under higher interest costs. That pressure creates discounts for those ready to act.

This is why we’ve built cash reserves and stayed conservative. While others panic, we’re preparing to buy strong assets at a fraction of their value. Because generational wealth isn’t built in the good times — it’s built in the downturns, when opportunity looks like crisis.

This last point will solidify why building your own economic in real estate during this supercycle will create massive wealth.

Since 1982, we’ve averaged about 2.2 million houses in inventory every year. That peaked at 4 million in July 2007, but we’ve been in steep decline ever since. We hit a low of just 860,000 homes in January 2022. Think about that – we went from 4 million available homes to less than 1 million.

Right now, we’re short approximately 3.8 million houses. Nearly 4 million homes that we need but don’t have. And we’re building fewer homes today than we did in the 1960s, when our population was a fraction of what it is now.

The U.S. is facing the largest affordability gap between owning and renting in history. Buying a home now costs about $2,400 a month, while renting averages $1,400. That’s not just inflation — it’s a permanent shift creating a renter class.

On our build-to-rent communities, our property managers — with decades of experience — say they’ve never been more confident about leasing. Why? Because migration and population growth are surging, and people want the benefits of a home without the crushing costs of ownership.

This creates massive opportunity. Every unit we build provides affordable housing and income-producing assets for investors. Cash flow, appreciation, inflation protection, and now — permanent 100% bonus depreciation.

And the timing couldn’t be better. Five forces are converging right now:

1. The Fed is set to cut rates, pushing $7.2 trillion of sidelined cash toward assets.

2. Congress made 100% bonus depreciation permanent.

3. Corporate defaults are creating distressed opportunities.

4. The housing shortage is at historic highs.

5. Construction starts are down, limiting future supply.

We’ve never seen all five align before. This is a once-in-a-generation setup for wealth creation. The smart money sees it. The data proves it. The only question is: Will you position yourself for generational wealth — or watch it pass you by?

And if you’ve ever wondered how we’d build a real estate business from scratch — if we had to start over — that’s exactly what we’re breaking down in the next video.

We’ll see you there. 💪