EP271: How Kim Kardashian’s Strategy Can Help You Build a Billion-Dollar Real Estate Empire

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$1.7 Billion.

That’s Kim Kardashian’s recent net worth valuation by Forbes.

Today, I’m going to break down her disruptive billion-dollar empire-building tactics how Kim K uses them and how you can apply this cheat code to scale your own multifamily empire.

And if you haven’t been Keeping up with the Kardashians you might be surprised to learn she didn’t reach that status through her reality show. It was her smart business moves that got her there.

You might be wondering ⏬

“Who am I to teach you about multifamily empire-building?”

Well, I’m Palmy, the other half of the Kitti Sisters with over $300 million in multifamily portfolio.

We own these kinds of income-producing properties.

Now that you know you’re in good hands, let’s start with the first strategy—Tribal Marketing Theory.

This strategy reminds me of a Simpsons episode where Homer joins the secret Stonecutters society, a group with its own rules, rituals, and benefits.

It gave Homer, someone who always felt like an outsider, a sense of belonging and purpose.

Kim K created her own tribe by centering it on beauty, self-expression, and entrepreneurship.

Her fans feel empowered and glamorous by aligning with her brand SKIMS, KKW Beauty, and her personal brand. It’s about more than just products—it’s a shared purpose around confidence, body positivity, and reshaping beauty standards.

To build your own tribe, I would say put emphasis on doing…

NO. 1 Identify Shared Values and Purpose 

You need to identify your investors’ outcome.  To truly understand your ideal investors, you need to pinpoint their specific desires.

Avoid vague or generic descriptions.

How do you achieve this level of detail?

Consider this approach: Your ideal investor might very well be a version of yourself from 5 or 10 years ago. 

Reflect on what your desires were at that time. Alternatively, directly engage with individuals who embody your ideal investor profile. Ask them about their goals and aspirations. 

What will you help them achieve? 

NO. 2 Define a Clear Tribe Identity

For Kim K, her tribe isn’t just “fans”; they are individuals who see themselves as part of a modern beauty movement—one that fuses fashion, entrepreneurship, and personal empowerment.

The key takeaway here is that you need to build a bond with your investors that goes beyond just IRRA, ARR, cash flow, and multiples. 

Sure, those metrics matter, but deep down, what investors really want is to feel like they’re part of something bigger—a movement that, for example, breaks the golden handcuffs of financial limitation.

NO. 3 Create a Common Language or Symbols

Kim has introduced a visual language and product identity that her tribe adopts. Terms like “SKIMS body” or “KKW contouring” have become shorthand for her tribe’s collective pursuit of body positivity and flawless beauty routines. 

For us, the Kitti Sisters, our tribe is made up of those who seek A1000xBetter investments—the ones who crave the freedom to make their own choices and refuse to hand over one of the most important aspects of their lives to a faceless fund manager.

They’re driven by the desire for control and empowerment in their financial future.

NO. 4 Offer Exclusive Experiences or Benefits

This is where you can elevate your investor experience by offering personalized training, challenges, and early access to investment opportunities—making them feel like they’re part of an exclusive, high-level group.

Even though now you have steps to build your tribe, all of this doesnt matter at all, if you don’t know how to find the gap in the marketplace. 

You need to identify underserved market segments and cater directly to their needs. 

It’s all about understanding what your investors are really looking for.

Even though now you have steps to build your tribe, all of this doesn’t matter at all, if you don’t know how to find the gap in the marketplace.  You need to identify underserved market segments and cater directly to their needs. 

And that’s where the Disruptive Innovation Blueprint comes in.

It’s all about understanding what your investors are really looking for.

For us, this is where we zagged while others zigged.

When we got into multifamily apartments, even until recently, we kept hearing mentors say to invest in C-Class properties. 

But take our investors, for example.

Many of them have scars from investing in Class C properties that couldn’t hit the projected returns. 

Why? Unexpected deferred maintenance, high eviction rates, high delinquency, difficulty in increasing income, tougher management, and harder eviction processes—all these challenges turned promising deals into stressful nightmares.

And for us? After experiencing those sleepless nights operating a C-Class property, we were like, “Nope, never again.” We shifted our focus to acquiring A class assets with stability, growth, and peace of mind. 

In return, we’ve been able to deliver the solid returns our investors were hoping for, without all the headaches.

And that’s exactly what Kim K did.

With KKW Beauty, she simplified makeup with accessible contour kits, making professional-level contouring easy for everyday consumers, especially those who felt ignored by traditional beauty brands. 

When you truly understand your investors’ needs, it’s like you can see right into their minds— and that’s when you unlock the potential to raise even more money.

Well, you can join our community – where we’ll help you learn the strategies to attract and raise money from your ideal investors.

Now that you know how to understand what your investors are looking for…

It’s time to leverage the Other People’s Money (OPM) Principle.

Once you master this, you’ll be able to make bigger moves and build bigger dreams.

When you leverage OPM you have no ceiling.  

You must hear this fascinating data: Skky Partners, the private equity firm co-founded by Kim Kardashian, raised over $120 million in 2023.

Kim has effectively used this strategy to grow her brand into a multi-billion-dollar empire by leveraging strategic partnerships, outside investment, and business models that maximize her reach without requiring her to fully fund operations herself. 

So why is the Other People’s Money (OPM) Principle so crucial for you to understand? 

Because once you grasp this hack, you can apply it to your real estate business and scale it into a billion-dollar empire, generating millions (or even billions). 

What we see with so many general partners is that you’re trying to raise money from family, friends, and colleagues. We get it—it’s the low-hanging fruit, and technically, it’s still OPM (Other People’s Money). But here’s the truth: that’s not enough to scale your real estate business.

To leverage other people’s money, you got to:

NO. 1 Sharpen Your Buy Box

What this means is that if your investors are drawn to Class A properties, don’t waste time on major fixer-uppers or C-Class assets. Accredited investors aren’t looking to get rich overnight—they’re focused on stability, growth, and wealth preservation.

They already trust that Class A assets can deliver on those goals. 

Trust me, raising money becomes way easier when your investors already believe in the asset class you’re offering, instead of trying to fit a square peg into a round hole.

NO. 2 Leverage the Power of Influence

Dan Sullivan famously said, “It’s about who, not how.”

▶️ Well, we say it’s about “Who knows you, not just who you know.”

That’s exactly why our investors place millions with us.

They know, like, and trust us so much that many are excited to jump in. We often have to remind them,

“Hey, you can’t wire the funds yet! You need to wait for the investment opportunity webinar, get the full details, and then decide if this is the right investment for you.”

Now that you know the Tribal Marketing Theory, Disruptive Innovation Blueprint, and OPM (Other People’s Money) Principle, I’m going to break down exactly how you can build serious wealth using other people’s money. See you there in just a few seconds!