EP315: No BS Business Advice to Get Rich in Trump’s Tariff Economy

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Right now is the best time in history to make money.  The kind your great-grandkids will either thank you for—or wonder why you missed it.

In this video, we are going to show you how to actually grow real wealth in Trump’s tariff economy.  This is the exact play we’re running to scale to a billion dollars in assets—even in the middle of market turbulence.  Not theory. Not hype.  

Why? Because if you don’t build wealth intentionally, it’ll be built for you incidentally—and let’s be real, it probably won’t serve you.

When you master the rules of wealth creation, tariffs, taxes, and turmoil don’t matter. 

Q:  So Palm, with all the fear and uncertainty around Trump’s tariffs and the stock market dropping, what do you say to people who feel like the economy is collapsing?

There are a whole lot of opinions out there about Trump’s tariffs. Some people are panicking, some are protesting, and the stock market? It’s been dropping like a rock—worse than anything we’ve seen since 2020. And what happens when the market drops? People freak out. ‘Oh my goodness, the economy is crashing!’

But let me give you my honest opinion: Every time the market crashes, somebody cashes in. While the masses are losing sleep, somebody’s making millions—billions, even. Why? Because they’re not participating in the economy… they’re creating their own.

Exactly, if you go back to the Great Depression, millions lost everything. But guess what? A handful of people became millionaires. Some became multi-millionaires.

Fast forward to COVID-19—some businesses shut down, closed their doors for good. But others? They exploded. They didn’t just survive—they thrived. 

For us personally, COVID-19 didn’t knock us down—yeah, there were real life health scares of course, and we couldn’t travel like we wanted, we had to wear masks everywhere, but financially? While in 2020 the S&P 500 took a 7.6% dive, the Kitti Sisters were out here raising millions, closing deals, and building our empire. In just a few months, we went from a $6.9 million real estate portfolio to over $100 million, and that was just during the pandemic.

So the question is:  are there good businesses and/or real estate opportunities that are now on sale? Opportunities that we can deploy capital into this volatility.

Now, let’s talk about how to go from being a passive participant in the economy to becoming the kind of person who creates their economy, who attracts wealth consistently, no matter what’s happening in the market or the world around them.

This is something we talk a lot in our private mastermind and Wealth Beyond Me Community.  Creating your own economy means refusing to let outside circumstances—like recessions, interest rates, or political shifts—dictate your financial destiny. It’s about building a system where you control the flow of income, value, and opportunity in your life. Here’s how you do it:

💡 NO.1 Shift from Consumer to Creator

You can’t create your own economy if you’re stuck playing in someone else’s game. Stop consuming what the world offers and start creating solutions the world needs. That means becoming:

• A producer of value
• A solver of problems
• A multiplier of money

💸 NO.2 Give Your Money a Mission

Most people make money and then spend it. Wealthy people, we make money and then assign it. You need to give your money a career. Put it to work in vehicles that produce income:

• Real estate–our favorite is multifamily apartment, ground-up development projects, where we are building an entire neighborhood.
• Private credit–farm to table model, making money like the banks!
• Business ownership
• Licensing, royalties, and intellectual property

🔁 NO. 3 Multiply, Don’t Add

Linear income keeps you dependent on time. Exponential income sets you free. The wealthy understand that compound leverage—not just compound interest—is how you scale:

• Leverage systems (automations)
• Leverage teams (people)
• Leverage capital (other people’s money)

🔒 NO. 4 Insulate, Don’t Isolate

Your economy doesn’t mean you do everything alone. It means you build a fortress that protects your assets and multiplies your gains—regardless of what happens in the world.

• Use asset protection structures (LLCs, trusts, etc.)
• Own appreciating, income-producing assets
• Invest in tax strategy (not just tax filing)

🧠 NO. 5 Master Money Mindset

Your external economy is a mirror of your internal economy. Scarcity thinking produces shrinking results. Abundance thinking creates expansion. That’s why the first shift is always mental.

Q:  We’re in a high-interest rate cycle, and right now, businesses and properties are feeling the pinch. It’s a financial challenge, no doubt. Can you share how we turn these challenges into opportunities for our investors?

Right now, there’s a huge gap in the marketplace. Multifamily operators are being forced to hold on to properties longer than they planned, and now they’re facing serious financial shortfalls. Loan extension fees, rate cap purchases, capital expenditures—these things are piling up, and it’s putting a strain on their ability to execute.

This is where we step in with our private credit fund—which is essentially bringing investors directly up to borrowers. Our mission is crystal clear: we provide short-term funding to well-stabilized, high-performing properties that just need a little bridge to keep their business plan moving forward while the market gets back on track. We’re working with operators we know, like, and trust—people who are already proving they can execute, they just need a temporary boost.

But here’s the real focus: We’re about protecting the downside for our investors. We’re not interested in adding more of the same—stocks and bonds are already well-represented in most portfolios. What we bring to the table is a fixed interest rate opportunity with a shorter hold period that’s not tied to the volatility of the market, offering a premium return with stability and predictability.

So, President Trump comes out and says, ‘I’m going to hit them with tariffs. If they tax us 100%, we’ll tax them 100%.’ And what happens? People freak out and say, ‘Oh, this is terrible!’ But here’s the thing—it depends on how you look at it. It could be terrible… or not terrible. In fact, not doing it might actually be the real disaster.

Now, let’s talk about how this plays out in sectors like real estate and manufacturing. 

Tariffs could shift the landscape, no doubt. But here’s the thing: It’s not about waiting around and reacting. It’s about anticipating these changes and taking control of your own economy.

Let’s be honest here…

We all pretend to care deeply about “the economy”—but what we actually care about is our own economy.  Inflation could fall, GDP could surge, Wall Street could high-five itself all day long—but if your rent’s down, your income’s flat, and your investments are snoozing… you’re not feeling any of that so-called growth.

Here’s the reframe nobody talks about: There isn’t one economy. There are two.

There’s the macro economy—interest rates, trade wars, CPI reports, and political posturing. The stuff CNBC drones on about.

And then there’s your micro economy—your income streams, your portfolio, your monthly cash flow, your asset base, your freedom.

And here’s the truth—a dialed-in microeconomy can absorb macroeconomic shocks the same way a great building can withstand a storm.  Recessions may happen. But they don’t have to happen to you.

If you want to win in times like these, you’ve got to think differently. You can’t be the person who sits back and complains about the shifts in the economy. You’ve got to be the person who positions themselves to benefit from those shifts. 

Q:  We’ve seen some serious market swings recently—interest rate whiplash, tech sector pullbacks, currency shocks. The headlines are flashing red. So, how should investors make sense of this kind of volatility?

First off—stop watching the news. It’s a waste of time, and it’s a waste of your energy. Have you ever noticed how the news always leads with bad stuff? It’s like they’re addicted to negativity.

Here’s the truth: Humans have this funny little bias. We crave certainty, even if it’s certainty about a bad outcome. Ambiguity makes us itchy. So, when the markets wobble, our gut reaction isn’t to investigate—it’s to evacuate.

But let me drop a bomb here: Volatility isn’t something to be afraid of—it’s an opportunity. 

It’s not chaos—it’s just people reacting emotionally to the market. When the market swings up and down, it’s often because of fear and panic. If you can stay calm and think clearly while everyone else is freaking out, that’s where the chance to make money is. 

You can invest before everyone else gets the ‘all-clear’ signal, which means you’re getting valuable assets at discounted prices.

We just got awarded our latest ground-up development project—and the wealth-building potential is off the charts. We’re talking about an opportunity projected to make our investors millions in just a few short years.

But here’s what’s even more powerful…

Our investors aren’t panicking over headlines. They’re not paralyzed by politics. They’re not swayed by market noise.  Because they understand one thing: Wealth is built when others are waiting.
They’re not reacting—they’re positioning.

See, they’re not chasing short-term gains. They’re planting generational trees—the kind their grandkids, great-grandkids, and great-great-grandkids will sit under and say, “Thank you. You didn’t just make money… you made moves.”

And no—they’re not trying to raise spoiled trust fund babies. They’re creating trust fund warriors—children of legacy who know how to steward wealth, not just spend it.

Commercial real estate is still producing. Revenue in key sectors is growing. Defaults are low. So why the panic?

People panic because perception lags behind reality. And that lag? That’s where your margin is. That’s where patient capital thrives. While others are writing off quality assets in all caps on Twitter, you’re buying them at a discount. The best investors don’t wait for the ‘all-clear’ signal. By the time everyone feels ‘safe,’ the deals are gone and the upside’s been priced in.

Opportunity doesn’t scream—it whispers. And those who listen? They don’t just survive volatility—they capitalize on it.

Q:  With interest rates dropping from nearly 5% to just over 4%, and real estate markets showing signs of recalibration, there’s this sense that something is shifting. Do you think this is creating opportunity for individual investors—or is it still too early to tell?

We’re in a fascinating moment—one of those subtle but pivotal shifts that most people miss until the window has closed.

Interest rates dropping from nearly 5% to just over 4% isn’t just a relief for borrowers—it’s a signal. A quiet but seismic one. And for those paying attention, this isn’t the time to pause—it’s the time to reposition.

What we’re witnessing is a recalibration, especially in real estate. Cap rates have been expanded. Borrowing costs spiked. Construction has dropped sharply—new apartment and warehouse developments are down by nearly two-thirds. But with easing rates and tight supply, we’re now entering a scarcity-driven recovery phase.

This isn’t wishful thinking—it’s economics 101.  Limited supply + stabilizing costs = upward pressure on value. The only question is: who’s ready to capitalize?

We’ve entered a new era—one where high-net-worth individuals and family offices can operate with the same tools and access that institutions once kept behind closed doors. 

But that requires a mindset shift: stop thinking like an employee, and start thinking like an economy.

That means having multiple income streams. A capital stack that’s nimble. A playbook that doesn’t require perfect conditions to win. Because when opportunity knocks, it rarely waits for your comfort zone to catch up.

And here’s what I’ve noticed in real-time:  In my recent conversations with institutions, high-net-worth, and ultra-high-net-worth investors (family offices), the difference in mindset compared to the average retail investor is stark. They’re not retreating—they’re doubling down. They’re not waiting for clarity—they’re leaning into the chaos with dry powder and clear conviction.

Why?  Because they understand what many people miss:  Markets don’t reward certainty—they reward preparation.  Wealth is often built when the narrative sounds shaky, but the fundamentals quietly speak otherwise.

So no—it’s not too early. The real question is:  Have you built your own economy that’s structured to move when others are still frozen in wait-and-see mode?

Q: People are still clinging to the traditional idea of working for decades just to retire. Do you think that model still holds up, or has something fundamentally changed?

You see, retirement was a 20th-century concept, created to manage labor surpluses, not to maximize human fulfillment. Most people think, ‘I’ll do something I don’t like for most of my life, so one day, when I’m tired and less energetic, I can do what I enjoy because I’ll have enough money.’ What if there’s a better way?”

Here’s what I discovered: retirement is the carrot on a stick that gets people to settle for less than they could become. They bought into the lie that time is money and that the goal is to save up for some magical freedom down the road. But that mindset is flawed.

Instead of asking, ‘When or can I afford to retire?’ ask yourself this: ‘What can I build that would make that question irrelevant?’ Instead of planning to retire, plan to rewire. Build something that evolves with you, pays you, and fulfills you—so you never have to worry about retirement in the first place.

Q:  Given the current economic environment with rising interest rates, inflation concerns, and regulatory changes, how do you see the real estate market evolving in the near future? 

Real estate is pretty cyclical, and we’ve definitely gone through a tough period recently. Value has gone down nationally, interest rates increased as Fed tries to control inflation, and market participants became more cautious. We’ve also had a regulatory environment that wasn’t the most favorable for real estate. But now, we’re starting to see things change. Credit spreads have tightened, and both investment-grade and non-investment-grade spreads are improving.

Q: We get asked this a lot: Should I be an investor in real estate now? 

We’re looking at an economy that still has a lot of potential, despite the sharp rise in interest rates. Sure, those rates have put pressure on real estate values, increased cap rates, and increased borrowing costs. 

But here’s the thing—whenever property values take a big hit and construction slows down, like we’re seeing with multifamily apartments, that’s when opportunity knocks.

Now, the real question isn’t whether the market is down—because that’s not the whole story. The real question is: How fast will the recovery happen? If the recovery comes through cash flow growth, it might take a bit longer. But if rates drop like they’ve been doing, you might see that growth happen much faster.

Bottom line? The long-term trajectory for real estate is up. That’s why we’re leaning in hard. With limited new construction, we’ve got a solid foundation for positive cash flow growth in the future. 

The difference between the people who win and the people who lose in times like these?  It ain’t the economy… it’s the mindset.

Most people out here are reacting to the market—panicking, pulling back, playing defense.  But the ones who understand how money actually works? They’re not reacting. They’re creating their own economy.

So make the decision today—you will not let Trump’s tariff economy, or any economy, dictate your destiny.  You’re the one in control now.

And if you’re ready to learn how to make $1,000,000 or more the easy way, then we’ll see you in the next video.